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Case study · 02

Tusberg Design · Kihei, Maui

A digital home for original art.

Original paintings, photography, and prints, connected through a considered portfolio and a direct online shop.

Explore the art collection →
Awapuhi ʻulaʻula, original botanical artwork by Lisa Tusberg
Awapuhi ʻulaʻula Maui botanical art · Original work by Lisa Tusberg
Studio
Tusberg Design
Role
Brand Designer & Digital Experience Developer
Platform
WordPress & WooCommerce
Location
Kihei, Maui

01 / The studio story

Two creative worlds.
One considered home.

At Tusberg Design in Kihei, Maui, I combine visual brand design, UX/UI, and front-end development with my studio art and photography practice.

I built the website as both a design portfolio and a direct online shop—giving visitors a clear way to explore my professional work or discover original art for their own space.

  1. 01

    Discover

    Explore original paintings, photography, and prints by medium.

  2. 02

    Look closer

    Give each artwork room to be seen, with clear titles and product details.

  3. 03

    Imagine

    Try an illustrative framed-art preview with different room-lighting treatments.

  4. 04

    Collect

    Continue to the product page and the WooCommerce checkout.

An overview of the intended browsing journey, not a claim of measured shopping results.

02 / Art in a space

Imagine the work beyond the screen.

An interactive wall preview invites visitors to choose a work and an approximate room-lighting treatment. A quiet frame and an uncluttered wall keep the art at the center of that moment.

Cropped preview of Honolua Honu by Lisa Tusberg, shown with a dark-brown frame and cream mat
Honolua Honu Original art & print

Illustrative preview only. The artwork is cropped to fit the display window; product pages show the original work. Framing, scale, and room-lighting treatments are not calibrated representations of a physical product.

04 / The digital experience

One identity. Every detail considered.

A connected studio identity
Brought the design portfolio and original-art shop together through a cohesive visual brand and considered navigation.
Custom front-end shopping features
Created front-end features for the product catalog and checkout experience within WordPress and WooCommerce.
An illustrative art preview
Added a way to explore selected artworks in a simple framed setting with different room-lighting treatments.
Responsive presentation
Adapted the experience for desktop and mobile, balancing artwork visibility, readable content, and clear shopping paths.

Tools & platform

Building a creative commerce experience.

Content & commerce

WordPress · Enfold · WooCommerce

Custom front-end

HTML · CSS · JavaScript

The case study describes the design and features delivered, rather than claiming measured sales or conversion improvements.

Let’s make something thoughtful

A thoughtful home for your next idea.

Let’s create a website and visual experience that feels like you.

Let’s talk about your project →
Lisa Tusberg Design · Maui, Hawaiʻi ← Explore all work
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