Case study · 02
Tusberg Design · Kihei, Maui
A digital home for original art.
Original paintings, photography, and prints, connected through a considered portfolio and a direct online shop.
Explore the art collection →
01 / The studio story
Two creative worlds.
One considered home.
At Tusberg Design in Kihei, Maui, I combine visual brand design, UX/UI, and front-end development with my studio art and photography practice.
I built the website as both a design portfolio and a direct online shop—giving visitors a clear way to explore my professional work or discover original art for their own space.
The practice. ↗
Design & digital experiences
A portfolio of brand, visual, and digital work, with project stories that explain the thinking behind the finished experience.
The collection. ↗
Art & photography
A direct shop for original paintings, coastal and botanical photography, and prints made on Maui.
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01
Discover
Explore original paintings, photography, and prints by medium.
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02
Look closer
Give each artwork room to be seen, with clear titles and product details.
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03
Imagine
Try an illustrative framed-art preview with different room-lighting treatments.
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04
Collect
Continue to the product page and the WooCommerce checkout.
An overview of the intended browsing journey, not a claim of measured shopping results.
02 / Art in a space
Imagine the work beyond the screen.
An interactive wall preview invites visitors to choose a work and an approximate room-lighting treatment. A quiet frame and an uncluttered wall keep the art at the center of that moment.
Illustrative preview only. The artwork is cropped to fit the display window; product pages show the original work. Framing, scale, and room-lighting treatments are not calibrated representations of a physical product.
This artwork preview could not load. The previous artwork remains visible. You can open your selected artwork’s product details using the link above.
03 / Selected works
An island practice, in full color.
Original artwork is the center of the experience. The surrounding design gives each piece space, while clear captions connect the image to its place in the collection.
Explore the artwork ↗04 / The digital experience
One identity. Every detail considered.
- A connected studio identity
- Brought the design portfolio and original-art shop together through a cohesive visual brand and considered navigation.
- Custom front-end shopping features
- Created front-end features for the product catalog and checkout experience within WordPress and WooCommerce.
- An illustrative art preview
- Added a way to explore selected artworks in a simple framed setting with different room-lighting treatments.
- Responsive presentation
- Adapted the experience for desktop and mobile, balancing artwork visibility, readable content, and clear shopping paths.
Tools & platform
Building a creative commerce experience.
Content & commerce
WordPress · Enfold · WooCommerce
Custom front-end
HTML · CSS · JavaScript
The case study describes the design and features delivered, rather than claiming measured sales or conversion improvements.
Explore the collection
From my studio, to your walls. Shop art & prints →Let’s make something thoughtful
A thoughtful home for your next idea.
Let’s create a website and visual experience that feels like you.